A company with a purpose to bring comfort, confidence and community to a life lived outdoors.
Smartwool Company Overview
Company Headquarters: Steamboat Springs, CO
Materials: Wool grown on sheep in New Zealand
Manufactured: Tennessee and North Carolina
3 words or phrases that come to mind:
What makes them unique:
A product built with Merino wool! What is Merino wool?
- It effectively transfers moisture away from your skin in the vapor state, before it turns to sweat
- Wool can trap dead air, even when wet, maintaining its insulating benefits
- Temperature regulation, when your body is wearing merino wool next to skin, it doesn’t have to work as hard to regulate its temperature
- Merino is a fine wool so it isn’t itchy
- Resists odors
They use ZQ Merino wool: a New Zealand program that ensures the highest quality fibers while elevating animal welfare, environmental care, and social sustainability. Fun fact: The yard from one sheep makes 48 PHD outdoor medium crew socks
One style, in particular, was a unanimous favorite for runners who test ran in sock for Outdoor Magazine
Who and what they support:
Their company’s Advocacy Fund supports:
Big City Mountaineers
SOS – Snowboard Outreach Society
POW – Protect our Winters
OIA – Outdoor Industry Association
OIWC – Outdoor Industry Women’s Coalition
Highlights you don’t want to miss:
They have a satisfaction guarantee for up to two years from purchase date
Their 4 Degree™ Elite Fit System: Smartwool’s most advanced proprietary fit system found in all PhD® Performance socks. The fit system includes four bands – ankle, arch, lower instep and upper instep – to keep the sock in place, provide faster flex and recovery and deliver an extraordinarily comfortable fit.
Virtually Seamless™ Toe: A smooth toe seam for ultimate in-shoe fit. This technology is found in performance and casual socks.
Material courtesy of smartwool.com