A company with a purpose to bring comfort, confidence and community to a life lived outdoors.

Smartwool Company Overview

Company Headquarters: Steamboat Springs, CO

Materials:  Wool grown on sheep in New Zealand

Manufactured: Tennessee and North Carolina

3 words or phrases that come to mind: 

What makes them unique:

A product built with Merino wool! What is Merino wool?

  • It effectively transfers moisture away from your skin in the vapor state, before it turns to sweat
  • Wool can trap dead air, even when wet, maintaining its insulating benefits
  • Temperature regulation, when your body is wearing merino wool next to skin, it doesn’t have to work as hard to regulate its temperature
  • Merino is a fine wool so it isn’t itchy
  • Resists odors

They use ZQ Merino wool: a New Zealand program that ensures the highest quality fibers while elevating animal welfare, environmental care, and social sustainability. Fun fact: The yard from one sheep makes 48 PHD outdoor medium crew socks

One style, in particular, was a unanimous favorite for runners who test ran in sock for Outdoor Magazine

Who and what they support:

Their company’s Advocacy Fund supports:

  • Big City Mountaineers

  • SOS – Snowboard Outreach Society

  • POW – Protect our Winters

  • Conservation Alliance

  • OIA – Outdoor Industry Association

  • OIWC – Outdoor Industry Women’s Coalition

Highlights you don’t want to miss:

They have a satisfaction guarantee for up to two years from purchase date

Their 4 Degree™ Elite Fit System: Smartwool’s most advanced proprietary fit system found in all PhD® Performance socks.  The fit system includes four bands – ankle, arch, lower instep and upper instep – to keep the sock in place, provide faster flex and recovery and deliver an extraordinarily comfortable fit.

Virtually Seamless™ Toe: A smooth toe seam for ultimate in-shoe fit. This technology is found in performance and casual socks.

Social Media:

Facebook: @smartwool


Hashtags: #gofarfeelgood

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