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(What We’re Really Thinking When We Help You Find Your Perfect Pair)
We love our job. We get to help people move better, feel better, and discover the magic of a truly great-fitting shoe. But every so often, there are things we think that don’t quite make it into our “polite customer service voice.” Today, we’re letting you peek behind the counter—just for fun.
1. “Yes, your old shoes are dead. May they rest in peace.”
If your shoes have seen more seasons than your favorite TV show, it’s time. Foam breaks down, support flattens, and your knees will tell you about it. We promise we’re not just trying to sell you something new—your feet will thank us later.
2. “No, we can’t ‘just grab your size’ without measuring.”
We get it—sizes feel straightforward. But brands, models, and even your feet change over time. Measuring means we can get you into the right size, not just the number you’ve always worn. (Your toes will be much happier.)
3. “Fashion is great, but comfort is forever.”
We all love a good-looking shoe, but the best-looking pair in the world isn’t worth much if it hurts after half a mile. Luckily, we can find something that both looks good and feels amazing.
4. “Running shoes aren’t just for runners.”
Walkers, travelers, gym-goers—your feet deserve quality support, too. Don’t feel like you have to earn your way in here with a race bib.
5. “Trust the weird little tests we make you do.”
Walking barefoot, squatting, running a few steps—it’s all part of the fit process. We’re not making you do shoe store Olympics for fun. (Okay, maybe just a little.)
6. “Your friend’s favorite shoe might not be your favorite shoe.”
Feet are like snowflakes—no two are the same. We love recommendations, but your perfect match might be something totally different than what your friend swears by.
7. “We’re rooting for you.”
Whether you’re starting Couch-to-5K, chasing a PR, or just trying to make it through work without sore feet, we’re genuinely excited to help you get there.