We interviewed Tyler, a Northeast Wisconsin native, and past employee of Run Away Shoes now working for specific brands in the running industry. Take a peek into his history in the running world in our community and beyond!
My name is Tyler and I am a rep for Implus, parent company to 20+ footwear accessory brands including Balega, TriggerPoint, Spenco, Yaktrax, RockTape, and more! I am a Northeast Wisconsin native and graduated from Kimberly High School. I ran cross country and track collegiately in undergrad at Clemson University in South Carolina and in grad school at UW-Oshkosh, where I specialized in the 3,000m Steeplechase. I still love to compete and have enjoyed moving up to the marathon and half marathon distances.
As a Territory Sales Manager in the Midwest, I represent Implus brands to independent retailers in Iowa, Minnesota, Nebraska, North Dakota, South Dakota and Wisconsin. I am responsible for selling the product to retailers, “teching” their staff members on the features and benefits of our products, and engaging with consumers during group runs and expos around my territory. It is really rewarding to help retailers meet the needs on their customers and provide fun, creative ways for people to engage with my brands whether it be a Balega sock-swap demo run or a TriggerPoint foam rolling session with beer, something I’ve coined “TriggerPint.”
I grew up competing in the sport and have always had a passion for all things running. I worked at Run Away Shoes part-time while studying and competing at UW Oshkosh. At that point in life, working the floor was my escape from homework!
After moving to Minneapolis, I worked part-time at Mill City Running, while pursing a full-time career in the advertising industry. I got connected with Twin Cities Track Club and compete in road races for them, while coaching for their youth cross country program, Kids City XC. It has been fun to combine my passion for running with my career in the fitness industry at Implus.
I truly enjoy the relationships I make with my accounts. I connect with small business owners and employees who desire to partner with our brands. I enjoy going into stores all over the Midwest and seeing familiar faces and catching up on what’s new in the running world in that particular market.
I have also been fortunate to work for a great company with awesome leadership and co-workers who have become like family.
Run Away Shoes is a great partner of Implus. They carry many of our brands in-store and online and do a great job in the running specialty industry. We have partnered during the Cellcom Green Bay Marathon, Community First Fox Cities Marathon and multiple group runs and pub runs. I always enjoy coming back to my hometown and working with my home store!
I am currently training for Comrades Marathon, an 89km ultramarathon in South Africa this June. I will be representing Balega with two other reps as we raise funds through the Lesedi Project to support the Ethembeni School. We will be working to support visually impaired and disabled children to provide educational opportunities for them to learn and grow. Balega has always been a brand that gives back, and I am excited to journey to South Africa where it all started to race for others in need. A common phrase we use within the Balega community is Ubuntu, which is a Zulu word meaning “I am, because we are!”
If you would like to donate to our cause, you can do so here: https://www.gofundme.com/lesedi-project-comrades-marathon
More about the brands:
Balega is a South African brand of socks which brings performance and comfort into the perfectly engineered sock. You’ll feel the difference on your feet with our superior moisture wicking Drynamix thread and added cushion for a comfortable, blister-free journey.
TriggerPoint brings foam rolling and self-massage to a new level with products designed to make you recover faster and move more freely. Engineered to release those tough-to-reach body aches and trigger points, there are numerous products tailored to your specific needs as an athlete.
RockTape provides the world’s best kinesiology tape, topical pain relief products and joint support products. Our tape is designed with movement in mind and provides the stickiest adhesions to allow for long-lasting performance benefits.
Yaktrax are lightweight, durable traction devices which provide grip on ice and snow. We offer various styles from spikes to coil to chain based products so you can find the right traction for any slippery surface mother nature throws your way.
Spenco designs premium insoles and products to help you move better. Our doctor recommended insoles will provide the comfort or stability your specific foot-type needs to perform at your best.